About Us

WHY WE CREATED NEON94

As a mum of two girls, I kept running into the same problem. Shopping for tween girls felt impossible.

Everything was either covered in little-kid graphics or looked far too grown up.

There didn't seem to be anything made for this beautiful, awkward stage in between.

So we created Neon94.

A brand designed exclusively for tween girls; inspired by beach days, best friends, sleepovers and growing up with confidence.

Because girlhood doesn't need to be rushed.

Welcome to Neon94.

Everyday Easy

Easy-to-wear styles they'll reach for on repeat.

Retro Beach Vibes

Inspired by sunshine, surf and endless summer days.

All-Day Comfort

Relaxed fits made designed for real life.

Confidence Boosting

Style that helps girls feel like themselves.